By SARAH STASHUK / September 01, 2020
Growing a business is a long-term endeavor that is sometimes impossible without ads. Many business owners today are aware that they need a competitive edge, so the question is when can they afford to invest in ads, rather than should they do it.
As far as Pay Per Click tools go, Google Ads are still one of the most powerful choices if you want to grow your business. Let’s have a look at how you can use Google Ads for maximum impact and minimum cost:
Before you even start, having knowledge of Google Ads is a must if you wish to avoid costly experimentation. A lot of the advice and insights you can find online are general, peppered with some industry-specific stats such as keyword costs by industry.
The essence of advertising via Google Ads is using their targeting tools to precisely select the audience for your ad campaign, then creating copy that will convert members of your audience into paying customers. It sounds simple enough, but there are many variables at play.
With Google Ads, you only pay if someone clicks on your ad, but it’s still possible to end up paying for clicks that are unrelated to your business. If that happens, usually the keywords you selected could use some fixing. That’s why it’s important to have an advertising strategy before you start the campaign.
In most cases, that means researching keywords to find the ones that are both relevant and inexpensive. The cost of a keyword is influenced by location, competition, as well as the time of day, so you should choose carefully.
Executing your Google Ads plan is the most straightforward part of the operation. It includes setting your budget, keywords, location and network, setting your bid, and writing the ad itself. However, each of these steps takes some time and knowledge to pick the best possible options. For example, local businesses will profit from strategic radius targeting when setting their location.
The work is not done once you’ve created your ad. To ensure you’re getting a good ROI, you should monitor the ad’s performance and tinker with it if necessary. For example, if you’re getting clicks for keywords you don’t want to be competing for, you can add them as negative keywords.
That way, if your services are high-end, your business won’t show for the negative keywords “cheap” or “low cost.” Always review Google’s quality scores for your keywords, since they will show you which of your keywords aren’t performing as well as expected.
Knowing how to set up and run Google Ads will help your business reach new levels of profitability. However, it can be a daunting task if you’re new to it, and the experimentation it sometimes requires means that you might lose money at first. To avoid that outcome, why not hire professionals to craft ads that are guaranteed to provide results?
Here at Get Savvy Digital, we’re happy to help. Contact us or request a quote for your project here.
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