Getting to a #1 ranking on Google is no easy task, regardless of your
niche or the type of products you offer. Your strategy for ranking higher in
Google search results will depend on how well you implement SEO tactics.
SEO stands for Search
Engine Optimization, and it is a set of practices that work within
Google’s algorithm preferences to optimize your website and content. With SEO,
there’s a lot to keep in mind. Let’s have a look at some of the things you need
to optimize for the best possible SEO:
The first step of any SEO strategy is reviewing the
main search ranking factors. Assess the state of your website and online
presence when it comes to the following:
· Secure site/HTTPS
· Page speed
· Mobile friendliness
· Domain Age/URL/Authority
· Optimized content
· Technical SEO
· User experience
· Social signals
· Business information
As a business owner, what you need to know about these search ranking
factors is that they all influence the quality of user experience in some way.
The better the user experience, the more easily your website will climb the
ranks of Google over other, unoptimized websites. Google’s
algorithm favors SEO, so the more effectively you
implement it, the more easily you will be found online.
When it comes to developing SEO-optimized content, keyword research is
the first step. What will users type into the Google Search bar to find your
business? That’s what keywords are for — by optimizing your content with
keywords your target audience is likely to use, you’ll climb Google’s ranks.
On-Page SEO refers to the optimization of your web pages. That includes
both content optimization and page optimization (for example, optimizing title
tags, meta tags, images, and page speed).
On the other hand, technical SEO has to do with
optimizing the website itself. With technical SEO, you should be looking at:
· Crawlability of important resources;
· Crawl budget;
· Internal links.
Backlinks are links on other websites that lead to your content, and
they are an important signal of site authority. In other words, when there are
a lot of links online leading to your content, this tells Google that your
website deserves to be ranked high in searches.
Having a Google My Business page set up is invaluable for a business’
online presence, especially for local businesses. It greatly enhances
your discoverability, as Google will show your business in any searches that
contain relevant keywords — especially to customers who are close by and
looking for a business like yours.
Finally, a good content strategy is what will allow you to implement all
of these optimization practices and more. Your content is supposed to showcase
your expertise and draw customers in by showing them you can solve their
problems with your product or service.
SEO can be overwhelming, as there’s a lot to learn. Many business owners
find that they simply don’t have the time for it, even if it means a huge
competitive advantage. But why not keep on doing what you do best, and leave
SEO to seasoned professionals?
Here at Get Savvy Digital, we’re happy to help.
Contact us or request a quote for your project here.
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